Shoppernomics
Sponsored by Decision Breakers (www.decisionbreakers.com)
ABOUT THIS PODCAST
Shoppernomics is for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making. Each month, Phil McGee interviews authors of books and academic papers that feature new insights on influences of Shopper behavior.
Category
Episodes
25
Type
Hosted
Language
Not available
Started
24 Oct, 2018
Created by
Phil McGee
Explicit
No
Podcast tags
Latest Episodes
- 20 Jul, 2020
Episode 24 - Russell Zwanka
Phil McGee
Phil and Russell discuss Russell's new paper, COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic
09 Jun, 2020Episode 23 - Constantinos Pantidos
Phil McGee
Phil and Constantinos discuss Constantinos' new book, Living Brands: How Biology & Neuroscience Shape Consumer Behavior & Brand Desirability
28 May, 2020Episode 22 - Michael Solomon
Phil McGee
Phil and Michael discuss Michael's latest books: Marketers, Tear Down These Walls: Liberating the Postmodern Consumer, and Why Fashion Brands Die & How to Save Them
29 Jan, 2020Episode 21 - Constant Berkhout
Phil McGee
Phil and Constant discuss Constant's latest book, Assortment and Merchandising Strategy
21 Dec, 2019
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