
Authority Marketing for Financial Advisors
The Financial Advisor today must find a way to stand out from their competition and a noisy marketplace. Advisors need to find new ways to gain and retain clients. Becoming an author instantly positions you as an expert. The Financial Advisor Authority Podcast helps Financial Advisors build authority by writing and publishing a lead-generation book. We help Advisors get started on writing a book by providing strategic & tactical advice on everything from organizing ideas to writing book chapters to marketing your book. New episodes drop every two weeks. Look for us on iTunes, Spotify, or wherever you get your podcasts.
25
Hosted
English
14 Sep, 2023
Mary Rose Maguire
No
Mary Rose Maguire
In today's episode, we're diving into the power of public speaking for financial advisors. Speaking engagements offer a fantastic opportunity to showcase your expertise, connect with your target audience, and ultimately, grow your business. So, let's explore how financial advisors can leverage the benefits of public speaking to expand their reach.
Mary Rose Maguire
This new series is to inspire and motivate independent financial advisors and financial planners who want to write and publish their own lead-generation book. I have another great guest, Jackie Cummings Koski, CFP®, MSPFP, AFC®, and the Founder and CEO of Money Letters, LLC. She already has written one book, Money Letters 2 My Daughter. She just released her second book, published by Wiley, F.I.R.E. for Dummies and has been featured on both CNBC Make It and MarketWatch, two of America's top money media platforms. Her story has also been profiled in many other well-known media outlets including The New York Times, CNBC, Forbes, Business Insider, People and Real Simple magazine. Get ready to learn about Jackie's experience with a publisher and how she creatively generated her own "buzz" with her April 2024 book launch. It's a marketing masterclass!
Mary Rose Maguire
In today's episode, we're going to talk about high-net-worth clients. These clients present a unique opportunity and a unique challenge for financial advisors. They have specific needs, concerns, and expectations that differ from the average client. So, how can financial advisors identify and connect with these high-net-worth individuals effectively? Well, I have some ideas!
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